EBAY MOTORS
Keep Your Ride-or-Die Alive.
JDMs. Muscle cars. Trokiando. This campaign is built for auto enthusiasts BY auto enthusiasts, celebrating those who go the distance to keep their ride-or-die alive. Those who turn their back on an auto industry that wants them to upgrade to the newest, shiniest model. Because the best cars? They’re built. Not bought.
From insight gathering to edit, ideation to media placement, we took great pains to make sure that members of the car community were not only represented, they were active collaborators. Each piece of this full funnel campaign was authored by real enthusiasts, including the hero film, directed by the duo Cliqua, who are a wholly embedded part of the car community.
