PABST BLUE RIBBON

Beer for the Weird

Beers are defined by the people who drink them. To celebrate the weirdness of the hipsters who keep the beer alive, Pabst Blue Ribbon sponsors niche sports that you’ve probably never even heard of.

PRINT SERIES:
Black and white posters introducing the niche sports Pabst Blue Ribbon sponsors

ACTIVATION:
What these sponsporships would look like

^{No, this isn’t golf. Despite the similarity at first glance, Hornussen is a completely different team sport that got its name from its unique puck known as the “Hornuss” or “Nouss”. When hit, it can whizz through the air at up to 300 km/h (186.4 mph) and create a buzzing sound.}

^{Sepak Takraw, also known as kick volleyball, is exactly that.}

ACTIVATION:
To promote the sponsorships, Pabst Blue Ribbon releases trophy toppers that you can screw on regular PBR cans.

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